Excel Solutions

Increase in sales by more than 30% in half a year.

Excelon Solutions was undergoing a full rebrand, aiming to reposition itself in a more competitive market.

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Case study

Brief

Rebranding with Purpose. Transforming with Strategy.

Client: Excelon Solutions
Industry: Tech & Business Services
Consultancy Partner: GoldenTouch Consultancy
Focus: Rebranding, Staff Optimization, Business Efficiency

Challenge:
Excelon Solutions was undergoing a full rebrand, aiming to reposition itself in a more competitive market. However, internal processes were outdated, team roles were unclear, and employee engagement was waning. Leadership needed expert guidance to ensure that the rebrand was more than just visual—it had to drive real cultural and operational change.

Solution:
GoldenTouch Consultancy implemented a comprehensive change management program, focusing on both external brand identity and internal efficiency. Key initiatives included:

Re-defining company mission, values, and voice
Conducting role audits to realign responsibilities and remove bottlenecks
Facilitating staff workshops to engage teams with the new brand direction
Streamlining internal workflows with improved digital tools and SOPs

Results:
Within 12 weeks, Excelon Solutions saw a 35% increase in internal productivity, improved cross-departmental collaboration, and a successful rebrand launch met with positive client and team feedback. Staff reported greater clarity, purpose, and alignment with the company’s new vision.

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